You have to hand it to Major League Baseball Advanced Media–it keeps finding more and more ways to make its core offering MLB.TV accessible. MLB.TV has become a great way for fantasy baseball players to track and watch their players, and now, there are a number of new ways that MLB.TV has made it possible for players to obsess over every last pitch.

With MLB At Bat 2009 for the iPhone, users are actually able to watch games lives on their iPhone. Last year, MLBAM scored rave reviews for its MLB At Bat iPhone application, which had live scoring, play-by-play updates, and almost-as-it-happens video highlights. However, this year’s version has put it to shame. For just $10, MLB At Bat features one or two games per day, but that is expected to grow to the full-slate of games eventually. Further, users can listen to every game through MLB Gameday Audio. In addition, there is a now a free MLB At Bat Lite, which features all of the live scoring and stats.

For the early technology adapters, MLBAM has made MLB.TV available for users of Boxee. Boxee is open source media center software that has integrated all of the web’s video into it. Boxee is the software that you would run on a computer that you have hooked up to your television. Users still have to subscribe to MLB.TV in order to access it through Boxee, but this turns MLB.TV into a poor-man’s version of MLB Extra Innings.

For those on a budget, you can now get a free month of MLB.TV through a deal with Sports Illustrated. If you sign up for a free three-month trial of Sports Illustrated, receive either a free month of MLB.TV, or free MLB Gameday Audio for the season. Not a bad way to get some free baseball coverage

Even if you have a great product, your distribution channels are almost as important as the product. The more avenues and options you have distributing your product, the more people that will touch your product.

Michael Fabiano of NFL.com and the NFL Network recently spoke with Chris Cooley, and the two of them broke down their fantasy football strategies recently on NFL Total Access. Cooley also offers his picks for some rookies who he thinks are capable of producing this season.

This definitely does not qualify as run-of-the-mill fantasy advice since Cooley has a very unique perspective. While we know Cooley has been a fantasy football stud, is a good fantasy football player? With his distinct perspective and amusing personality, I think it is only a matter of time before Cooley becomes one of those most well-known fantasy writers in fantasy sports.

Side note, this is still my favorite Chris Cooley video clip:

Want to get a little football action when you have a few minutes to kill? Well, Quick Hit football just released its new trailer for its new browser-based football game. Previously, when Quick Hit was known as Play Hard Sports, it focused on the development of simple, broad appeal fantasy games.

The new Quick Hit Football game strays away from fantasy and is a web-based Madden-style football game. The biggest difference with Quick Hit’s game is that players have the perspective of the coach, not of a player, and are focused on building their franchise. Further, in-game coaching assistance from Bill Cowher will be available for users.

You can take a look for yourself below:

While it is a departure from fantasy sports, it seems that Quick Hit has definitely hit on a niche in which it can excel, and use to build a business. By the way, it is a free game to play, which is sure to draw in some extra attention.

Additional Information

• Quick Hit Game Trailer
• Quick Hit Signs NFL Star, Raises $8 Million For Rich Flash-Based Football Game