Fantasy Ethos

MySportsBroker Launches Another Fantasy Sports Stock Market Game, Pro Sports Exchange

By: Derrick Eckardt | Categories: Fantasy Sports Blips, MLB, MySportsBroker, New Site, Pro Sports Exchange, Video

MySportsBroker is a launching the Pro Sports Exchange (PSX) for those fantasy players who want to trade athletes like stock. PSX is a game where you buy and sell athletes like stock, whowever ends up with the largest sports portfolio is the winner. Currently, fantasy players are able to add players to their sports portfolios from the NFL, MLB, NBA, NHL, and English Premier League (EPL).

A fantasy sports stock market is an idea that has been around for a while. I first saw a similar game years ago on Wall Street Sports, and this idea has been tried most recently by OneSeason, RotoHog, and ProTrade. RotoHog is now much more focused on developing fantasy games for a slew of media partners, while ProTrade’s parent company has re-branded itself as Citizen Sports and is focused on making games in the Facebook and social networking arena.

MySportsBroker also plans a mobile version of the PSX game, and plans to use the trademarked name SportsBerry or MySportsBerry. MySportsBroker is currently looking for a telecom partner to work with them to release a SportsBerry sports specific smartphone. Once again, not an original idea, as a few years ESPN Mobile was a tragic failure.

Fantasy sports stock markets are one of those ideas that everyone likes on the surface and thinks is a good idea. Despite the various incarnations of this genre of fantasy sports, it still has not taken off as a widely-popula fantasy sport.

I am interested to see what is unique about PSX and the MySportsBroker team that will allow this game to transcend into the fantasy mainstream. Perhaps the problem is just in the marketing and distribution. My fear is that it will be yet another good idea that is unable to find an audience.

Good luck to the PSX team!

Additional Coverage

Using Tech, MLB Creates New Statistics

By: Derrick Eckardt | Categories: Baseball, Fantasy Baseball, Fantasy Sports Blips, MLB, Technology

MLBUsing a few high-tech cameras, some very sophisticated software, Major League Baseball (MLB) is getting ready to revolutionize the world of baseball statistics. A player’s intangibles are becoming a little bit more tangible as its newDigital Eyes Will Chart Baseball’s Unseen Skills.

It looks like after losing its court case to have boxscores and player statistics to be taken out of the public domain (see: Fantasy Sports Win Right to Player Names, Statistics), MLB Advanced Media has found a way to create new statistics that it will own and will license as it sees fit. MLBAM will now have some statistics it can call its very own. MLBAM has not announced how it plans to distribute the data, and how much of the data will be made available to the public, and how much will stay private for use by the teams.

Currently in testing in San Francisco, four high-resolution cameras capture everything on the field in three dimensions. Then, the information is transmitted to a control room where very sophisticated software is able to differentiate a baseball from a runner. Each game produces over two million meaningful location points. These points are then used to determine how much ground an outfield covered, how long it took for a ball to land, how efficiently someone runs the bases, or numerous yet-to-be-thought of statistics. At a cost of $5M, MLBAM plans to have the system rolled out to every major league park by 2010.

From a fantasy perspective, this is just more information to determine if a player is good, or just lucky. More importantly, it might create stats that can be used in fantasy leagues. For the stat heads in the world of fantasy baseball, it may just be information overload.

Now, if we can just use that technology to see if a ball was actually fair or foul…

Quick Hit Releases Its New Football Trailer

By: Derrick Eckardt | Categories: Fantasy Football, Fantasy Sports Blips, Video

Want to get a little football action when you have a few minutes to kill? Well, Quick Hit football just released its new trailer for its new browser-based football game. Previously, when Quick Hit was known as Play Hard Sports, it focused on the development of simple, broad appeal fantasy games.

The new Quick Hit Football game strays away from fantasy and is a web-based Madden-style football game. The biggest difference with Quick Hit’s game is that players have the perspective of the coach, not of a player, and are focused on building their franchise. Further, in-game coaching assistance from Bill Cowher will be available for users.

You can take a look for yourself below:

While it is a departure from fantasy sports, it seems that Quick Hit has definitely hit on a niche in which it can excel, and use to build a business. By the way, it is a free game to play, which is sure to draw in some extra attention.

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BallHype Launches Fantasy Sports Blips

By: Derrick Eckardt | Categories: BallHype, Fantasy Sports Blips, Fantasy Sports Business

BallHypeFantasy sports news junkies now have a new outlet for discovering the latest news with Fantasy Sports Blips. Launched as a sub-site of BallHype, Fantasy Sports Blips is a niche social news network that allows fantasy players to find and promote the latest fantasy sports stories, with a few simple clicks.

BallHype, along with Yardbarker, successfully pioneered itself as the “Digg for Sports.” Since BallHype’s sale to Future US last year, Future US has focused BallHype on creating niche social news networks, 48 to date, including Beltway Blips, Football Blips, and MMABlips. All of these sites are all rolled up into Daily Radar, which markets itself as “obsessed with your passions,” and has grown its readership to over 1M unique visitors in just six months by focusing on niche social news.

As a social news site, there is nothing special that distinguishes Fantasy Sports Blips from any other social news site–except for the endless amount of fantasy sports news. But, I can not help but get excited by the fact that finally might be a true forum for fantasy players to discuss and share player news.

fantasysportsblips-screenshot

If Fantasy Sports Blips becomes popular, it has the potential to become a clearing house for the latest fantasy sports news. While fantasy players tend to have their favorite sites to check out for news, a site that allows the best fantasy sports articles to bubble to the top can easily become an invaluable resource and. The downside is can Fantasy Sports Blips become popular enough? Fantasy players are highly secretive and often will not share information. Once Fantasy Sports Blips is able to garner a large enough audience that new content frequently floats to the top, it should become a must-read for fantasy sports fanatics.

Fantasy Ethos Evolution