The idea of a fantasy sportsbook is not a new idea as several sites such as Pickspal (and some epic failures such as NBX) are built around a similar premise. FanGamb is taking a fresh look at this concept and is differentiating itself by focusing on private leagues where the players know each other. Rather than competing with similar fantasy sportsbook concepts, FanGamb is positioning itself as an alternative form of fantasy football.

I was fortunate enough to alpha test FanGamb over the summer and play its game. Playing FanGamb follows the KISS Principle very well by making making selections painless with a four-step process, which is always a plus. From a game play perspective (screenshot below), FanGamb gives players countless strategy possibilities such as making lots of smaller bets or fewer larger bets. Most importantly, you are playing against people you know, so the competitiveness and conversation within the league increases, both pluses.

One of the things that I like about FanGamb is nothing that most customers would not notice. FanGamb is actually the first product launch from Three Screen Games (TSG). The founders of TSG have strong marketing and technical backgrounds, which I often find lacking in new fantasy companies. Co-founder Justin Goldman built and launched YNOT Advertising, while other co-founder Robert Shedd is a former IBM project manager. As long as FanGamb is able to build a strong and loyal customer base (I realize this is a big if), it has the tools and may have finally found a winning combination for fantasy sportsbooks.

Good luck to Justin and Robert as they build FanGamb.