Last year, I told you about how MLB, using technology, was creating new statistics. Now, MLB is partnering with Bloomberg to distribute this new data to fans, fantasy players, and professional sports teams.

At first, I thought this was such an odd relationship. Bloomberg and Sports? Really? No, Seriously? But, the more I thought about it, I realized it was brilliant. Bloomberg built its name on doing amazing things with financial data, and the presence of Bloomberg terminals in financial offices is completely ubiquitous. Bloomberg knows how to analyze and deliver data. MLB has tons of historical statistical data in addition to the new statistical information it is creating. But, it does not have a good system in place for analyzing and delivering this data. Rather than going with one its usual or past partners, MLB looked way outside the box and partnered with Bloomberg.

Bloomberg Sports is offering a fantasy package that is very reasonably priced. For $31.95, you get a draft kit and in-season tools (also available individually) that will provide you tons of statistical data, analysis, and unique insight that only MLB and Bloomberg. Unfortunately, while the graphics look cool, the package can only be pre-ordered and no demonstrations are available.

For Bloomberg, this is an opportunity to tap into a totally different market. With the recent issues on Wall Street, the need to diversify away from its core offerings probably makes sense. But, what is unique about this diversification, is that they diversified by staying true to a core competency–content delivery.

MLB Advanced Media (MLBAM) has really outdone itself with this new offering. Hey, NFL, are you listening? You might want to give Bob Bowman at MLBAM a call and see what he can help you create.

I cannot wait to see Bloomberg Sports in action.

Additional Coverage

• MLBAM, Bloomberg team for data products (Sports Business Journal)