Sometime in the last day (or potentially longer), Fantasy Players went offline and redirected its traffic to KFFL. Fantasy Players is supposed to be the flagship site for Fantasy Sports Ventures (FSV) and its advertising network of affiliates (See disclosure below). KFFL was one of the first sites purchased by Fantasy Sports Ventures, and it appears to be the future of Fantasy Sports Ventures.

Update, 20 April 2010: It now appears that visitors to FantasyPlayers.com are now directed to Fantasy Sports Ventures homepage, which is probably more appropriate. However, the old Fantasy Players interior pages are not redirecting.

Although, the redirect of traffic does not seem to be complete. Currently, old landing pages such as Fantasy Player’s NFL page (the top story was last updated around September 3, 2009) are still fully visible on the website. In fact, that page update predates Fantasy Players’ most recent shift when it became an aggregated Twitter stream. Also, any content that appears to automatically feed into the old website is still being imported, as seen by this Bruno Boys article on the AFC West that was published just last night. Perhaps those pages are meant to be there just to garner extra search traffic.

The biggest winner of this is the fact that the Fantasy Players Network toolbar, which is littered around the web on hundreds of Fantasy Sports Ventures’ network sites, links to Fantasy Players, which means that it is now linking to KFFL. That is sure to boost KFFL’s traffic numbers.

There is the potential this change has been made because there is a new Fantasy Players site coming out soon. Or, maybe it is exactly what it looks like.

Note: I previously worked at Fantasy Sports Ventures from 2007 – 2008