In all of this March Madness, one site has peaked my interest a bit. It was TweetBracket. TweetBracket is a test application for 140Bets who is building a platform to allow users to make binary selections, have the information tweeted out (optional), and then have it seamlessly track all of your picks against those of your friends. For the NCAA tournament, 140Bets has set-up a demonstration with TweetBracket in which users select which team they think will win, and 140Bets does the rest. To make it interesting, it is providing prizes like HDTVs and a trip to the 2011 Final Four.

Daily and simple fantasy sports are one of the larger growth markets in the fantasy industry right now(Fanball and NBC Sports‘ SnapDraft has already paid out over $2M in prizes). 140Bets’ approach is the most interesting, because it is building on top of an established platform like Twitter makes the game easily accessible to millions, easy to play, and could potentially benefit from the viral growth that social networks can have. While TweetBracket is just a technology demonstration, but I like to think that it gives us an idea that there just might be a number of different ways to play fantasy sports in the future.

Other sites, such as FanDuel, are already exploring fantasy games played on Twitter, so TweetBracket is not unique. However, the fact that everything is heavily integrated with Twitter is truly remarkable. TweetBracket players just have to log into their Twitter accounts and they are good to go. That’s a really nice feature. Something more sites need to do (or use Facebook Connect). 140Bets’ games are much more like an extension of Twitter than its own site.

What are your thoughts on the direction that 140Bets is taking?