Yahoo! Moves Into Fantasy Dispute Market
By: Derrick Eckardt | Categories: Fantasy Baseball, Fantasy Dispute, Yahoo!
Trades may be the single largest cause of disputes in fantasy leagues leading to the collapse of leagues and even the demise of friendships. A cottage industry to help settling fantasy disputes has developed catering to this market with sites like SportsJudge and Fantasy Dispute. A reader sent me this screen grab from his Yahoo! Fantasy Baseball sign-up, and the lower right corner, you see a new offering:
In the lower right corner it says:
Yahoo! Sports Trade Review: Yahoo! Sports staff members will review all trade protests and veto trades deemed to be unfair to the rest of the league. Just $14.99 per league.
Yahoo! has established themselves as a third-party evaluator of trades for fantasy leagues. By making sign-up part of the sign-up process, Yahoo! has made it very tempting and very easy for fantasy commissioners to remove themselves from what can become a very controversial issue within leagues.
This is good news and bad news for fantasy dispute services like Sports Judge and Fantasy Dispute. Yahoo’s entry into this market will help educate consumers about the availability of third-party fantasy dispute resolution. The bad news is that Yahoo!’s price is much lower and integrates easily seamlessly into its fantasy commissioner product. Those are things that the dispute services will not be able to compete with very easily, if at all.
With Yahoo! charging just $15 for the whole season unlimited trade resolutions, that blows away the $15 per dispute that the other fantasy dispute services charge. There is a difference in service levels as Fantasy Dispute and SportsJudge can evaluate more than trades and provide well-thought responses as to how it reached its ruling, which is above and beyond what Yahoo! appears to be offering. The question then becomes what level of service will fantasy leagues desire?







