You have to hand it to Major League Baseball Advanced Media–it keeps finding more and more ways to make its core offering MLB.TV accessible. MLB.TV has become a great way for fantasy baseball players to track and watch their players, and now, there are a number of new ways that MLB.TV has made it possible for players to obsess over every last pitch.

With MLB At Bat 2009 for the iPhone, users are actually able to watch games lives on their iPhone. Last year, MLBAM scored rave reviews for its MLB At Bat iPhone application, which had live scoring, play-by-play updates, and almost-as-it-happens video highlights. However, this year’s version has put it to shame. For just $10, MLB At Bat features one or two games per day, but that is expected to grow to the full-slate of games eventually. Further, users can listen to every game through MLB Gameday Audio. In addition, there is a now a free MLB At Bat Lite, which features all of the live scoring and stats.

For the early technology adapters, MLBAM has made MLB.TV available for users of Boxee. Boxee is open source media center software that has integrated all of the web’s video into it. Boxee is the software that you would run on a computer that you have hooked up to your television. Users still have to subscribe to MLB.TV in order to access it through Boxee, but this turns MLB.TV into a poor-man’s version of MLB Extra Innings.

For those on a budget, you can now get a free month of MLB.TV through a deal with Sports Illustrated. If you sign up for a free three-month trial of Sports Illustrated, receive either a free month of MLB.TV, or free MLB Gameday Audio for the season. Not a bad way to get some free baseball coverage

Even if you have a great product, your distribution channels are almost as important as the product. The more avenues and options you have distributing your product, the more people that will touch your product.