I love minor league baseball. Aside from the fact that the players are always fan-friendly, tickets are still pretty cheap, and you can always get a good seat, minor league baseball is always a source of great marketing an ingenuity. Back in January, the Brooklyn Cyclones announced that just for one night, they would be the Baracklyn Cyclones, in honor of President Barack Obama. If you are supporter or a hater, I am sure this news made you smile or groan. Either way, the Cyclones have your attention, and that is the point of marketing.
Well, tonight is the night. The Cyclones will be giving out Obama bobbleheads (pictured above) and providing free admission to anyone named Barack or plumbers named Joe, in addition to wearing alternate home jerseys (again, pictured above). Minor league baseball competes with places like movie theaters for customers, and it has to be creative to be successful. There is something to be said about a little shock value and a little humor to get people into the seat.
By the way, the Cyclones are reserving four seats right behind home plate for the first family. Just in case they decide to show up.
No Comments, Comment or Ping
Reply to “Brooklyn Cyclones Move to Baracklyn for a Day”